I like a lot of pages on Facebook. Today I unliked 50 of them.

Favourite bands, big newspapers, brands, there are many reasons why we choose to like something. Now it’s so common to click that like button, that we do so without blinking an eye. The past year, I tried to apply the same routine to liking and following, as to signing up for something, or buying a new product. I ask myself the following when deciding: what will this give me?

The reason behind it is simple. You know that you’re going to check your facebook account several times every day. Then take charge over your own newsfeed. The concept isn’t new of course – you can hide and filter updates. But when liking something, you might not be aware of what you will get. Didn’t you ever end up feeling a bit stupid, when you’re being spammed by someone you actually chose to like?

I realised that I hadn’t been so strict with myself, and started getting annoyed with the spam like updates. So it was time to unlike: I unliked every page who’s stories I felt like hiding. For every product that I don’t intend to buy (helps temptation anyway!). I’m a person who likes to keep updated on the news front, but I’ve chosen to limit it to a few media now – where every post at least on an average has actual value to me.

I also realised that pages like Newsweek and Time – hey, you can create great stories like no one else, but in social media? I’m sorry, but what a load of clickable crap. I’m willing to think that you create your updates for journalists and media agencies to pick up on your stories, but I hope you’re not posting for followers like me. If I want to see cute kittens and funny infograpics, I can google it myself.


It's hard to believe that these people are capable of selecting person of the year.

Then there’s the more tricky category – your friends’ pages. Can you unlike your best friend’s page about knitting? Well, I completely believe in supporting my friends, and staying up to date on what’s important in their lives. However, I have limited this to my closest friends, and have stopped feeling obliged to accept when acquaintances send me like suggestions. You can actually send them some friendly and encouraging words instead.

The last tip, is to not always like everything with all your accounts. I don’t follow the same things on Facebook as on Twitter, but choose the media I think is better for the cause. You could for instance keep your facebook more private, whilst Twitter is your main news feed. Similar rules can apply to the rest of your accounts – you get the picture.

My newsfeed looks much nicer now, and I can actually see what my friends are posting. Which us how I would like it to stay. How about you? Feel like your newsfeed could use some decluttering?